Dallas strikes again.

cowboysblechA quick thought.

Cowboys owner Jerry Jones decided to add some 15,000 temporary seats to Cowboys Stadium in order to break the Super Bowl attendance mark of 103,667, set in 1980 at the Rose Bowl in Pasadena.

And that idea turned out like this, and this, and this.

But…I’m confused.  Regular seating capacity in Cowboys Stadium is 80,000 with a maximum capacity (including standing-room-only seats) of 110,000.  Cowboys Stadium already holds the NFL attendance record for a regular season game at 105,121, when the Cowboys lost the opening game of the new stadium to the Giants in 2009.

So why, in this brand spanking new stadium designed to hold up to 110,000 in which they have already successfully seated 105,121 did the quest for 103,668 woefully fall more than 400 seats short?  What am I missing here?

It’s not like Roger Goodell woke up Christmas morning and said “By jove, let’s have the Super Bowl in Dallas this year!  Quick, get Jerry on the phone!” and then 1,000 little Texan elves ran around feverishly trying to get things set up in 6 weeks or less.

In addition, word on the street is the Cowboys’ organization knew there would be problems more than a week before the game, but let 1,250 people who had tickets that wouldn’t correspond to actual seats show up anyway.  Worse still…they accommodated about 800 of them and hung the other 400 out to dry.

To quote Tom Hanks in the fine documentary film Big, “I don’t get it.”

But I’ll tell you what…this is the kind of stuff that give me less and less sympathy for the owners in all this labor negotiation talk.

Silver lining:  time and money aside, at least only half of the 400 displaced people are really really furiously angry they missed the game.  The other half are Steelers fans.  And as a Bills fan I can testify:  sometimes it’s just better you don’t watch.

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